{"id":43630,"date":"2024-12-04T18:26:11","date_gmt":"2024-12-04T18:26:11","guid":{"rendered":"https:\/\/www.4mentera.com\/?page_id=43630"},"modified":"2024-12-05T08:33:54","modified_gmt":"2024-12-05T08:33:54","slug":"amagatai-es-ara-xiringuito-amar","status":"publish","type":"page","link":"https:\/\/www.4mentera.com\/ca\/formentera-news\/amagatai-es-ara-xiringuito-amar\/","title":{"rendered":"De Chiringuito Amagatai a Chiringuito [a]mar"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” 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line_type=”No Line” custom_height=”2″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” 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Chiringuito Amagatai passa a ser [a]mar\u00a0<\/span><\/strong><\/h1>\n

Canvi de nom<\/span><\/strong><\/h2>\n[\/vc_column_text][divider line_type=”No Line”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”30″][image_with_animation image_url=”43592″ animation=”None” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Formentera, 4 de desembre de 2024<\/p>\n

Situat al cor de la platja de Migjorn, [a]mar \u00e9s el nou nom <\/span><\/strong>del xiringuito que ocupa el lloc de l’antic Kiosko Lucky. Durant la temporada de 2024 va ser conegut com a Amagatai, i aquest emblem\u00e0tic xiringuito s\u2019ha consolidat com un punt de trobada tant per a visitants com per a locals que busquen gaudir de l\u2019ess\u00e8ncia de Formentera a peu de platja. La seva privilegiada ubicaci\u00f3, a escassos metres de la vora del mar, i l\u2019encant que el caracteritza el converteixen en un lloc \u00fanic on mar, gastronomia i bon ambient es troben en perfecta harmonia.<\/p>\n

D\u2019Amagatai a [a]mar: el perqu\u00e8 del canvi de nom<\/strong><\/span><\/h2>\n

Durant la seva primera temporada d\u2019estiu, el 2024, el xiringuito era conegut com a Amagatai. Tanmateix, el propietari del quiosc ha decidit adoptar el nou nom de Xiringuito [a]mar<\/a> arran d\u2019una decisi\u00f3 derivada de q\u00fcestions legals relacionades amb la propietat intel\u00b7lectual i el registre de marques.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]El conflicte va sorgir quan l\u2019Oficina de Patents i Marques d\u2019Espanya va determinar que el nom “Amagatai” tenia una similitud considerable amb una marca ja registrada a Menorca. Tot i que no eren id\u00e8ntics, la proximitat entre ambdues denominacions va ser suficient perqu\u00e8 es resolgu\u00e9s a favor de l\u2019empresa que posse\u00efa els drets previs. Aquesta situaci\u00f3 va obligar Juanjo Costa<\/strong>, titular del xiringuito que va assumir la gesti\u00f3 despr\u00e9s de l\u2019adjudicaci\u00f3 de les noves concessions el 2024, a realitzar un canvi de nom.<\/p>\n

Aquest nou nom no nom\u00e9s compleix amb els requeriments legals, sin\u00f3 que tamb\u00e9 representa una oportunitat per enfortir la identitat del xiringuito i la seva connexi\u00f3 amb l\u2019ess\u00e8ncia de l\u2019illa de Formentera.[\/vc_column_text][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”42286″ animation=”None” hover_animation=”none” alignment=”center” img_link_target=”_blank” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” img_link=”https:\/\/www.trasmapi.com\/?origin=www.4mentera.com&promo=4mentera&lang=es”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”43048″ animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” img_link=”https:\/\/www.4mentera.com\/ca\/descomptes-formentera\/”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][vc_column_text]\n

[a]mar: un nom ple de significat<\/strong><\/span><\/h2>\n

El canvi de nom del xiringuito de Migjorn no nom\u00e9s respon a una q\u00fcesti\u00f3 legal, sin\u00f3 que tamb\u00e9 marca l\u2019inici d\u2019una etapa carregada de simbolisme. Amb la seva nova denominaci\u00f3, [a]mar, l\u2019establiment busca capturar l\u2019ess\u00e8ncia de Formentera i l\u2019esperit que l\u2019ha definit des de la seva obertura al juliol de 2024.<\/p>\n

El nom [a]mar \u00e9s un joc de paraules que connecta directament amb dues idees centrals: el mar<\/em>, com a element natural i protagonista de l\u2019experi\u00e8ncia a l\u2019illa, i el verb amar<\/em>, que evoca sentiments de connexi\u00f3, gaudi i passi\u00f3 per la vida, la gastronomia i l\u2019entorn. \u00c9s una invitaci\u00f3 impl\u00edcita a viure i amar<\/em> els moments \u00fanics que ofereix aquest rac\u00f3 especial de Formentera.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”34828″ animation=”None” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” img_link=”https:\/\/www.4mentera.com\/ca\/descomptes-formentera\/allotjament\/”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”34858″ animation=”None” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” img_link=”https:\/\/www.4mentera.com\/ca\/lloguer-cotxe-moto-formentera\/”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][vc_column_text]\n

Un desig d\u2019\u00e8xit per a [a]mar i la resta de xiringuitos de Formentera<\/strong><\/span><\/h2>\n

Des d\u2019una perspectiva personal, no puc fer altra cosa que desitjar molt d\u2019\u00e8xit al Xiringuito [a]mar en aquesta nova etapa amb la seva renovada identitat. La temporada passada va ser especialment complicada per a tots els titulars dels nous xiringuitos de Formentera, que van haver d\u2019enfrontar-se a una s\u00e8rie de dificultats institucionals i a la incertesa de si tindr\u00edem o no xiringuitos a les platges de Formentera durant l\u2019estiu de 2024.<\/p>\n

Per a mi, els xiringuitos de Formentera s\u00f3n molt m\u00e9s que simples bars; s\u00f3n espais de trobada, llocs on se celebren els petits plaers de la vida davant del mar. Encara que l\u2019estil i el servei dels xiringuitos actuals han canviat molt en comparaci\u00f3 amb els antics, que existien fins al 2023, continuo valorant profundament l\u2019experi\u00e8ncia que ofereixen. Cadascun t\u00e9 el seu propi estil i jo, com molts altres a Formentera, em sento m\u00e9s c\u00f2mode en uns que en altres i, per aix\u00f2, s\u00f3c m\u00e9s assidu als que prefereixo.<\/p>\n

En qualsevol cas, el meu desig \u00e9s que no nom\u00e9s el xiringuito [a]mar<\/a>, sin\u00f3 tamb\u00e9 qualsevol dels vuit quioscs de les platges de Formentera<\/a>, continu\u00efn sent punts de refer\u00e8ncia tant per als locals com per als visitants. Que prosperin sota la direcci\u00f3 dels seus responsables i continu\u00efn sent escenaris de moments inoblidables. Com a resident de l\u2019illa, sempre trobar\u00e9 una ra\u00f3 per gaudir de qualsevol d\u2019ells, deixant-me portar pel mar, la brisa i l\u2019ambient \u00fanic que ofereix cadascun d\u2019ells.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”37680″ animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”75%” max_width_mobile=”default”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#333333″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/5″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”10″][vc_column_text]S\u00f3c Ram\u00f3n Tur<\/strong>, qui est\u00e0 al darrere de tot el que s’escriu i es fotografia en aquesta web sobre Formentera.
\nVaig descobrir l’illa el 1972 quan els meus pares, a bord de la m\u00edtica Joven Dolores, em van portar per primera vegada a passar uns dies de vacances des d’Eivissa i aquell va ser un amor a primera vista que, amb el pas del temps, s’ha refor\u00e7at fins a convertir Formentera en el meu lloc de resid\u00e8ncia des de fa molts anys.<\/p>\n

Si ho desitges, pots seguir-me al perfil d’Instagram @4mentera.com_<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ff8c00″ scene_position=”center” top_padding=”30″ bottom_padding=”30″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.95″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” 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