{"id":46435,"date":"2025-05-10T12:13:25","date_gmt":"2025-05-10T12:13:25","guid":{"rendered":"https:\/\/www.4mentera.com\/?page_id=46435"},"modified":"2025-05-10T16:58:05","modified_gmt":"2025-05-10T16:58:05","slug":"projet-formentera-living","status":"publish","type":"page","link":"https:\/\/www.4mentera.com\/fr\/formentera-news\/projet-formentera-living\/","title":{"rendered":"Projet Formentera Living"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb 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Baisser la temp\u00e9rature moyenne<\/span><\/strong><\/h1>\n

 <\/p>\n

Projet Formentera Living<\/span><\/strong><\/h3>\n[\/vc_column_text][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb10″][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb centered_text=\u00a0\u00bbtrue\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][image_with_animation image_url=\u00a0\u00bb46407″ animation=\u00a0\u00bbNone\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb alignment=\u00a0\u00bb\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]Formentera, le 11 mai 2025<\/p>\n

Le projet, port\u00e9 par la Nature & People Foundation en collaboration avec Bale\u00e0ria, <\/span><\/strong>propose de reboiser l\u2019\u00eele et de restaurer sa biodiversit\u00e9 afin de faire baisser sa temp\u00e9rature moyenne jusqu\u2019\u00e0 trois degr\u00e9s.<\/p>\n

Selon le rapport pr\u00e9sent\u00e9, Formentera dispose d\u2019un couvert arbor\u00e9 limit\u00e9, notamment dans les zones urbaines. Cela r\u00e9duit la capacit\u00e9 naturelle de l\u2019\u00eele \u00e0 se rafra\u00eechir et aggrave les effets de la chaleur, de la s\u00e9cheresse et de la perte des \u00e9cosyst\u00e8mes. Compar\u00e9e aux \u00eeles voisines des Bal\u00e9ares, Formentera souffre d\u2019un d\u00e9ficit de v\u00e9g\u00e9tation qui affecte \u00e0 la fois la qualit\u00e9 de vie et la durabilit\u00e9 de l\u2019environnement.<\/p>\n

L\u2019initiative pr\u00e9voit un investissement annuel de 20 millions d\u2019euros, avec pour objectif de planter 475 000 arbres et 6 000 arbustes autochtones, ainsi que de restaurer les cultures traditionnelles dans diff\u00e9rentes zones et milieux de l\u2019\u00eele.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb 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column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]Ce projet a \u00e9t\u00e9 bien accueilli par l\u2019institution insulaire de l\u2019\u00eele, mais a aussi suscit\u00e9 la demande de nombreux habitants souhaitant conna\u00eetre les d\u00e9tails de l\u2019initiative avant sa mise en \u0153uvre, en raison des doutes qu\u2019une telle intervention soul\u00e8ve sur un territoire aussi fragile que Formentera.[\/vc_column_text][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb10″][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbcenter\u00a0\u00bb 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Pourquoi Formentera a-t-elle besoin de plus de v\u00e9g\u00e9tation ?<\/span><\/strong><\/span><\/h2>\n

Le diagnostic pr\u00e9alable du projet a r\u00e9v\u00e9l\u00e9 que l\u2019\u00eele poss\u00e8de moins de 10 % de couverture arbor\u00e9e dans les zones urbaines et a perdu 58 % de sa v\u00e9g\u00e9tation primaire sur l\u2019ensemble de son territoire. De plus, l\u2019abandon des cultures traditionnelles a entra\u00een\u00e9 une perte de diversit\u00e9 et de beaut\u00e9 du paysage, r\u00e9duisant aussi son attrait touristique durable.<\/p>\n

La proposition peut se r\u00e9sumer en une id\u00e9e claire : r\u00e9cup\u00e9rer ce qui a \u00e9t\u00e9 perdu. Planter 475 000 arbres et 6 000 arbustes autochtones ne permettra pas seulement de faire baisser la temp\u00e9rature, mais aussi de revitaliser les \u00e9cosyst\u00e8mes et les traditions agricoles. Figuiers, gen\u00e9vriers, amandiers, caroubiers ou vignes font partie des esp\u00e8ces choisies.
Cette action permettrait aussi de cr\u00e9er un paysage en mosa\u00efque plus attrayant et plus sain, am\u00e9liorant la qualit\u00e9 de vie tant des r\u00e9sidents que des visiteurs. 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Cr\u00e9dits de biodiversit\u00e9 : l\u2019investissement vert de demain<\/strong><\/span><\/h2>\n

Pour financer le projet, un syst\u00e8me de cr\u00e9dits de biodiversit\u00e9 urbaine sera lanc\u00e9. Ce mod\u00e8le permettra aux entreprises d\u2019investir \u2014 financi\u00e8rement ou en nature \u2014 dans des actions de renaturation. En \u00e9change, elles pourront b\u00e9n\u00e9ficier d\u2019avantages tels que des exon\u00e9rations fiscales, des r\u00e9ductions sur les services touristiques ou une reconnaissance pour leur contribution environnementale.
Ce syst\u00e8me transforme Formentera en un laboratoire mondial pour tester de nouvelles formes de durabilit\u00e9 \u00e9conomique, dans lesquelles la biodiversit\u00e9 g\u00e9n\u00e8re une valeur partag\u00e9e entre l\u2019entreprise, la soci\u00e9t\u00e9 et le territoire.[\/vc_column_text][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb10″][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbcenter\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ 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Doutes au sein de la population locale<\/strong><\/span><\/h2>\n

Malgr\u00e9 l\u2019enthousiasme institutionnel, de nombreuses voix locales ont exprim\u00e9 leurs r\u00e9serves quant \u00e0 la viabilit\u00e9 de \u00ab Living Formentera \u00bb. Sur les r\u00e9seaux sociaux, certains r\u00e9sidents soul\u00e8vent des pr\u00e9occupations concr\u00e8tes qui pourraient compromettre la r\u00e9ussite du projet.
L\u2019une des craintes les plus fr\u00e9quentes est le manque d\u2019eau. Sur une \u00eele o\u00f9 la pluviom\u00e9trie est tr\u00e8s faible et o\u00f9 la pression sur les ressources hydriques est \u00e9lev\u00e9e, on ne sait pas clairement comment on compte maintenir en vie des centaines de milliers de nouveaux arbres et arbustes. Le manque d\u2019eau pour l\u2019irrigation soul\u00e8ve des doutes techniques difficiles \u00e0 ignorer.<\/p>\n

<\/h2>\n

Exp\u00e9riences pass\u00e9es n\u00e9gatives<\/strong><\/span><\/h2>\n

Un autre obstacle souvent \u00e9voqu\u00e9 est la pr\u00e9sence massive de pigeons ramiers depuis plus d\u2019une d\u00e9cennie. Cette esp\u00e8ce, arriv\u00e9e naturellement et tr\u00e8s r\u00e9pandue sur l\u2019\u00eele, se nourrit de graines, de fruits et de jeunes pousses, ce qui pourrait s\u00e9rieusement entraver la croissance des nouvelles plantations si aucune strat\u00e9gie de protection n\u2019est mise en place.<\/p>\n

De m\u00eame, on n\u2019oublie pas que l\u2019arriv\u00e9e de serpents sur l\u2019\u00eele ces derni\u00e8res ann\u00e9es est due \u00e0 l\u2019importation d\u2019oliviers venus de la p\u00e9ninsule pour embellir les jardins de quelques-uns, ce qui a eu un effet tr\u00e8s n\u00e9faste sur plusieurs esp\u00e8ces autochtones de Formentera, notamment nos embl\u00e9matiques l\u00e9zards (Podarcis pityusensis).<\/p>\n

Il existe aussi une inqui\u00e9tude concernant le risque sanitaire potentiel li\u00e9 \u00e0 l\u2019introduction d\u2019arbres non \u00e9lev\u00e9s \u00e0 Formentera. La population se souvient du cas du reboisement \u00e0 Es Cap de Barbaria, o\u00f9 des pins venus d\u2019ailleurs ont involontairement introduit la processionnaire du pin, une peste qui affecte encore aujourd\u2019hui de vastes zones de l\u2019\u00eele, et dont on pense qu\u2019il sera impossible de l\u2019\u00e9radiquer compl\u00e8tement.<\/p>\n

Ces voix ne s\u2019opposent pas n\u00e9cessairement au projet Living Formentera, mais elles r\u00e9clament plus de transparence, une participation locale accrue et une \u00e9valuation r\u00e9aliste des d\u00e9fis sp\u00e9cifiques \u00e0 Formentera avant d\u2019aller de l\u2019avant avec une transformation \u00e9cologique d\u2019une telle ampleur.[\/vc_column_text][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb10″][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/5″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][image_with_animation image_url=\u00a0\u00bb37680″ animation=\u00a0\u00bbFade In\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb75%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ font_color=\u00a0\u00bb#333333″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb3\/5″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb10″][vc_column_text]\n

Je suis Ram\u00f3n Tur<\/strong>, celui qui est derri\u00e8re tout ce qui est \u00e9crit et photographi\u00e9 sur ce site web \u00e0 propos de Formentera.
\nJ’ai d\u00e9couvert l’\u00eele en 1972 lorsque mes parents, \u00e0 bord du mythique Joven Dolores, m’ont emmen\u00e9 pour la premi\u00e8re fois passer quelques jours de vacances depuis Ibiza, et ce fut un coup de foudre imm\u00e9diat qui, avec le temps, s’est renforc\u00e9 pour faire de Formentera mon lieu de r\u00e9sidence depuis de nombreuses ann\u00e9es maintenant.
\nSi vous le souhaitez, vous pouvez me suivre sur le profil Instagram @4mentera.com_<\/a><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bb#ff8c00″ scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb30″ bottom_padding=\u00a0\u00bb30″ text_color=\u00a0\u00bblight\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overlay_strength=\u00a0\u00bb0.95″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb 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